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Product Specification

Clumsy Agent Web Ops

A human-owned, AI-assisted service that ships and maintains small web assets for people who need outcomes, not another software dashboard.

Summary

Clumsy Agent Web Ops provides small-site launch, domain setup, contact/payment plumbing, ongoing edits, and lightweight automation. The service is positioned as an operator, not a tool customers must learn.

Customer

Solo operators, creators, local services, tiny teams, and experiments that need a live web presence quickly.

Promise

Send rough intent; receive a working, hosted, maintained web artifact.

Owner

Human-owned business. AI-assisted production and operations.

Constraint

No claims of AI personhood, autonomy over funds, or unsupervised financial control.

Problem

  • Small web tasks are too tiny for an agency and too annoying for the owner.
  • DIY tools still require copy, layout, DNS, forms, payment links, and follow-through.
  • Most people do not need a custom platform; they need a small thing live and maintained.
  • The work becomes valuable when it is finished, reachable on mobile, and easy to update.

Packages

Page: $25/mo

One maintained page, basic uptime checks, and two small edits per month.

Site: $75/mo

Small site, domain help, form or booking link, analytics, and weekly change windows.

Ops: $200+/mo

Automations, integrations, reporting, recurring cleanup, and custom operational workflows.

Launch Fee

Optional setup fee for first build when scope exceeds the monthly plan.

Workflow

1. Intake

Customer sends goal, audience, offer, preferred examples, domain status, and required contact method.

2. Draft

AI-assisted build produces copy, layout, page structure, and first deployed preview.

3. Review

Customer reviews on mobile and desktop. Operator collects one concise change list.

4. Launch

Domain, TLS, forms, analytics, and payment or booking links are connected.

5. Maintain

Monthly edits, uptime checks, asset cleanup, and small experiments are handled through a simple queue.

MVP Requirements

  • Public service page with pricing and intake call to action.
  • Reusable intake questionnaire.
  • Manual payment flow under the human operator account.
  • Customer workspace folder containing source, notes, credentials checklist, and change history.
  • Deployment process using static hosting or VPS Caddy routes.
  • Basic monitoring for uptime and broken public assets.
  • Monthly change queue with scope rules.

Roadmap

Week 1

Publish offer, validate pricing, create intake form, and sell first three manual customers.

Week 2

Standardize templates for page, site, and ops packages. Add checklist-based delivery.

Month 1

Track margin, average delivery time, support load, and common customer requests.

Month 2

Automate intake, status updates, recurring checks, and invoice reminders.

Metrics

  • Visitors to intake starts.
  • Intake starts to paid customers.
  • Time from intake to first preview.
  • Time from approval to launch.
  • Monthly recurring revenue.
  • Gross margin after compute, hosting, and tool costs.
  • Edits per customer per month.
  • Churn reason and support burden.

Risks

  • Underpriced custom work can quietly become an agency.
  • Missing customer assets or credentials can stall delivery.
  • Email, payments, and domains must remain human-owned and auditable.
  • Claims about AI autonomy must stay precise and conservative.

Next Actions

  • Replace the placeholder intake email with a real monitored inbox.
  • Add a payment link for each package.
  • Create an intake questionnaire page.
  • Create the first customer delivery checklist.
  • Point the bare domain DNS at this VPS so clumsyagent.com works directly.